Third Challenge
CRM & Clienteling Challenge
500 VIPs generate 62% of revenue. They're being ignored.
- Completion Certificate
- Finalist Badge
- Winner Badge
The Scenario
Your Mission
Brûlé London is a luxury multi-brand boutique in Mayfair, stocking 18 established and emerging designer labels. With an average transaction value of £1,400 and a loyal core clientele, the business has grown steadily — but has never invested in formal CRM infrastructure or a structured clienteling approach.
The challenge
Their top 500 VIP clients generate 62% of annual revenue. Despite this, outreach is entirely relationship-based — driven by individual sales associates with no shared system, no centralised client history, and no structured re-engagement programme. When a senior associate leaves, so does the relationship data. The management team understands the risk but has never formalised a clienteling strategy.
Challenge at a Glance
CRM & Clienteling Challenge
Skills
Schedule
Challenge Timeline
Registration Opens
TBD
Brief Released
TBD
Q&A Session
TBD
Submission Deadline
TBD
Jury Review
TBD
Finalists Announced
TBD
Registration Opens
TBD
Brief Released
TBD
Q&A Session
TBD
Submission Deadline
TBD
Jury Review
TBD
Finalists Announced
TBD
How You'll Be Judged
Evaluation criteria.
Your submission is evaluated by a panel of fashion industry professionals and technology experts.
Strategic thinking
does your segmentation reflect the operational reality of a high-ATV luxury boutique?
Technical accuracy
are your CRM recommendations appropriate for the team size, budget, and data maturity?
Clarity of presentation
is the playbook actionable for a non-technical store director and their team?
Business impact awareness
can you credibly quantify the revenue opportunity from re-engaging lapsed VIPs?
Recognition
Challenge Certificate Preview
This is an example of the certificate awarded for valid challenge submissions.
TechForFashion
Certificate of Challenge Completion
Awarded for successful completion of a challenge submission
Presented To
[Your Name]
Challenge Name
CRM & Clienteling Challenge
Completion Date
Month YYYY
Skills Demonstrated
Certificate ID
TFF-2024-XXXX
Issued by
TechForFashion
Achievement Badges
Top submissions earn finalist and winner recognition.
Finalist
Shortlisted submissions receive public recognition.
Winner
Top-ranked work earns winner status and showcase credit.