Third Challenge
CRM & Clienteling Challenge
500 VIPs generate 62% of revenue. They're being ignored.
- Completion Certificate
- Finalist Badge
- Winner Badge
The Scenario
Your Mission
Brûlé London is a luxury multi-brand boutique in Mayfair, stocking 18 established and emerging designer labels. With an average transaction value of £1,400 and a loyal core clientele, the business has grown steadily — but has never invested in formal CRM infrastructure or a structured clienteling approach.
The challenge
Their top 500 VIP clients generate 62% of annual revenue. Despite this, outreach is entirely relationship-based — driven by individual sales associates with no shared system, no centralised client history, and no structured re-engagement programme. When a senior associate leaves, so does the relationship data. The management team understands the risk but has never formalised a clienteling strategy.
Challenge at a Glance
CRM & Clienteling Challenge
Skills
Schedule
Challenge Timeline
Early Registration Opens
TBA
Brief Released
TBA
Q&A Session
TBA
Submission Deadline
TBA
Jury Review
TBA
Finalists Announced
TBA
Early Registration Opens
TBA
Brief Released
TBA
Q&A Session
TBA
Submission Deadline
TBA
Jury Review
TBA
Finalists Announced
TBA
How You'll Be Judged
Evaluation criteria.
Your submission is evaluated by a panel of fashion industry professionals and technology experts.
Strategic thinking
does your segmentation reflect the operational reality of a high-ATV luxury boutique?
Technical accuracy
are your CRM recommendations appropriate for the team size, budget, and data maturity?
Clarity of presentation
is the playbook actionable for a non-technical store director and their team?
Business impact awareness
can you credibly quantify the revenue opportunity from re-engaging lapsed VIPs?
Recognition
Proof of Work Certificate Preview
This is an example of the proof of work certificate awarded for valid challenge submissions.
Tech For Fashion
Proof of Work Certificate
Awarded for successful completion of the CRM & Clienteling Challenge
Presented To
[Your Name]
Challenge Name
CRM & Clienteling Challenge
Completion Date
Month YYYY
Skills Demonstrated
Certificate ID
TFF-2026-XXXX
Issued by
Tech For Fashion
Achievement Badges
Top submissions earn finalist and winner recognition.
Finalist
Shortlisted submissions receive public recognition.
Winner
Top-ranked work earns winner status and showcase credit.