You have completed a mystery visit to a luxury boutique. Turn your observations into a clear, objective and actionable report.
Evaluate the complete customer journey, identify priority service gaps and create recommendations that a Store Manager or Retail Director can use.
Free to participate · No previous mystery shopping experience required
Registration opens 13 October 2026
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The challenge
Participants act as a Retail Excellence Analyst supporting the Retail Director of a fictional premium fashion brand. They receive fictional store-visit notes, timings, customer questions, employee responses and expected service standards. Their task is to transform these raw observations into a structured and actionable mystery client report.
A mystery client visits a premium fashion boutique looking for an outfit for an important professional event. During the visit:
Participants must evaluate the quality of the experience, not only whether a sale was completed.
What you will create
Output 1
An 8–12 slide or page report including executive summary, overall store score, scores by customer journey stage, strengths, priority service gaps, factual evidence, customer and business impact, recommendations and action plan.
Output 2
A one-page scorecard including evaluation category, expected behaviour, score, factual observation, evidence, priority, recommendation and action owner.
Output 3
A maximum 300-word summary covering the three main findings, the principal customer-experience risk and the first actions management should take.
Participation
This challenge is designed for retail, customer-experience and fashion-business talent who want to demonstrate practical service analysis and reporting skills.
Client advisors
Store supervisors
Assistant store managers
Store managers
Retail excellence professionals
Customer-experience professionals
Trainers
Consultants
Freelancers
Students
Recent graduates
Career changers
No previous mystery shopping experience required.
You need clear observation, structured thinking and the ability to communicate constructive recommendations.
Benefits
Create a professional report and scorecard that show how you analyse customer experience in luxury retail.
Practice turning observations into objective evidence, priority gaps and constructive actions.
Demonstrate clear reporting for a Store Manager, Retail Director or client-experience team.
Valid submissions are eligible for Tech For Fashion proof-of-work recognition.
Dates
The full process from registration opening to winner announcement is outlined below.
Step 1
13 October 2026
Step 2
3 November 2026
Step 3
10 November 2026
Step 4
7 December 2026
Step 5
18 December 2026
Step 6
22 December 2026
Judging
Your submission is evaluated for observation quality, customer-journey understanding and management usefulness.
Quality and objectivity of observations
Understanding of the customer journey
Analytical judgement and prioritisation
Relevance of recommendations
Quality of the reusable scorecard
Clarity and professionalism
Participants must:
Registration
Registration is visible now so you can review the fields, but it remains disabled until the official opening date.
Registration opens 13 October 2026
WHAT YOU'LL RECEIVE
Full fictional visit notes and expected service standards
A clear deliverables checklist for the report and scorecard
Timeline updates and submission instructions
Eligibility for Proof of Work Certificate recognition
Mystery Client Visit Report Challenge
Fill in your details below to register. We'll send confirmation and challenge updates to your email.
Recognition
This is an example of the proof of work certificate awarded for valid challenge submissions.
Tech For Fashion
Proof of Work Certificate
Awarded for successful completion of the Mystery Client Visit Report Challenge
Presented To
[Your Name]
Challenge Name
Mystery Client Visit Report Challenge
Completion Date
Month YYYY
Skills Demonstrated
Certificate ID
TFF-2026-XXXX
Issued by
Tech For Fashion
Achievement Badges
Top submissions earn finalist and winner recognition.
Finalist
Shortlisted submissions receive public recognition.
Winner
Top-ranked work earns winner status and showcase credit.