Omnichannel Inventory Challenge

Forme is a contemporary British fashion brand with 5 stores across London and Manchester, plus a growing ecommerce operation that now accounts for 42% of total revenue. They sell their own label alongside a small curated edit of complementary brands, operating across two fulfilment locations.

The challenge

Forme operates with a fundamental inventory blind spot: their five stores and ecommerce channel run on separate systems with no real-time stock synchronisation. Overselling happens daily. Store teams check availability by calling the warehouse. The ecommerce team manually adjusts inventory each morning using previous-day store reports. As ecommerce grows and a sixth store is planned, the operational cost of this fragmentation is becoming existential.